Hi SLim Jim,
Rather than reply direct by e-mail, I tend to just post a reply here. The single largest supply of low-power FM broadcast hardware here in the states is
http://www.ramseyelectronics.com
I'm just assuming that FM broadcasting in Z-land occupies the same approximate frequencies as here in North America.
The antenna hookup used by all of Ramsey's stuff is the standard (approximate) 50-ohm output used for most voice 2-way radios. Don't know what kind of antenna hookup your 500 mW transmitter is built for. If it was meant to have a piece of wire stuck to the side of it, a 50-ohm feedline and antenna may not agree with it. Could this be the reason your first antenna attempt proved unsuccessful?
A broadcasting antenna is generally meant to be omnidirectional, and for simple setups, a vertical monopole is pretty popular. Ramsey has more than one variety of those, last I looked.
Just choose a frequency that won't clobber an established (licensed) broadcaster's signal. That's the quickest way to a loud knock on the door whatever the local regulations may be. Of course, the peanut-whistle broadcaster has an incentive to choose a quiet spot, to get the best range for his signal.
73